Consulting Content Distribution

Visual handoff

When this workflow creates or requests a rendered artifact, use recoup-internal-consulting-tasteful-design and the selected workspace DESIGN.md. House identity is Recoup Sky; explicit client/artist branding wins. Pass brand/version, expression, format, reference IDs and output folder to the media skill. Its bundled package supplies exact fonts/logos. Keep new derivatives in the current identity while preserving historical evidence. Save editable source and brand.lock.json with the deliverable. Ordinary text outputs stay text; a script is not a rendered video. Existing data dashboards retain their canonical Recoup CSS during data updates. Do not publish private client work to the public Brand Studio.

Workspace: use the selected project and its AGENTS.md; keep existing entity folders and Reality headings. Business paths below are relative to that project. Bundled resources are relative to this installed skill; sibling capabilities resolve by their installed names. Never search another private checkout for missing inputs. Use workspace identity, audience, pricing, and DESIGN.md fonts. Local _work adapters and evals are optional workspace tools, not bundled dependencies. Check presence and current help first; otherwise use an available connector for the same scoped operation. If neither exists, report that step incomplete. For missing scorers, perform the stated checks and label the result manual/unscored; never invent a numeric score or successful provider action.

One pillar, one copy, every channel — run the same way each time so the effort stays in the writing and the spread is mechanical. This skill orchestrates existing skills; it does not redefine them: recoup-internal-consulting-copy-writer (voice), recoup-internal-consulting-linkedin-publisher (LinkedIn out), recoup-internal-consulting-email-atomizer + recoup-internal-consulting-outbound-email (email), recoup-internal-consulting-linkedin-audience (engagement → leads), and the integrations/linkedin/_work/ scripts (find post + engagement).

Distribution model (adapt channels to workspace)

One finished article = the canonical copy. It travels as:

Homes (the same copy, verbatim — only title/meta differ):

• owned company blog — the owned home and the canonical link target. Owned beats rented (reference/guide/06-owning-distribution.md).
• LinkedIn newsletter article — the rented home where the subscribers already are (use the live account count if needed).
• X, as an Article (X long-form). Never a thread. Standing rule: same article copy on X, never a thread.

Companions (ship with every article):

• A LinkedIn promo post linking to the canonical URL (recoup-internal-consulting-linkedin-publisher).
• An email to the list ("I wrote this, here's why it matters") linking to the canonical URL (recoup-internal-consulting-email-atomizer → staged in email/outbox/, never sent).

Parked (not solved yet — don't force it):

• Instagram / short-form reels. Revisit once the visual short-form workflow is nailed. Skipping it is correct, not a gap.

Link policy (what everything points to)

• Canonical = the owned owned company blog URL once the blog post is up. The blog page can link out to the LinkedIn newsletter version.
• Until the blog is up: point to the live LinkedIn article/post (it's already there). Record both on the bundle; repoint to the blog when it's live.
• One canonical URL per article, set in the published bundle frontmatter (canonical:). The promo post, email, X, and blog all point at it.

Steps

1. Confirm the canonical copy + link target. The pillar in content/04-published/<slug>/. Pick the canonical URL: owned blog if up, else the live LinkedIn URL.
2. Homes: republish the same article body to the blog and to X (as an Article). Check whether the LinkedIn newsletter version already exists. Don't rewrite per platform; only title/meta change.
3. Companions:
   • Promo post via recoup-internal-consulting-linkedin-publisher (drafts/schedules through integrations/linkedin/_work/publish.py; prompts before sending).
   • Email via recoup-internal-consulting-email-atomizer + recoup-internal-consulting-outbound-email: a short broadcast to the list, source: = the article's insight, staged in email/outbox/.
   • Both link to the canonical URL.
4. Find the post + record the URLs (no manual URL needed). Run python integrations/linkedin/_work/pull_posts.py --max 25 --yes, locate the promo post by its hook, and record both URLs in the bundle frontmatter: url: = the linked article/pulse URL (pull_posts captures it from the post's article.link), linkedin_post: = the promo post (the engagement-monitoring target). This is how the agent stops asking the owner for any URL.
5. Monitor → leads (close the flywheel). Capture a baseline (likes/comments/shares) and, on a cadence, pull_engagement.py --post-url <url> → enrich.py → crossref_attio.py to turn engagers into net-new Attio lead candidates (recoup-internal-consulting-linkedin-audience). Re-check on the Friday cadence; promote to an unattended routine if the owner wants it hands-off.
6. Track state. Write/update distribution.md in the bundle: each channel (status + URL), the canonical link, the companions, and the engagement baseline. One glance = where this piece lives and how it's doing.

Rails

• Same copy across homes. Blog, LinkedIn newsletter, and X article use the article verbatim. Don't fork the message. DRY: don't duplicate the full article into the repo per platform — point to the article file; keep only platform deltas (title, meta) in distribution.md.
• Never a thread on X. Always the Article feature.
• Never auto-send / auto-post. Email + LinkedIn default to drafts; publishing is a human action (publish.py prompts).
• Voice = recoup-internal-consulting-copy-writer for the promo post + email (anti-slop floor + human-texture seasoning). The article body is already governed.
• Owned > rented. Canonical is the owned blog whenever it exists.
• Animated = MP4, not GIF. For motion on a post or header, ship a muted MP4 loop (integrations/linkedin/_work/make_loop.py → publish.py --media) — Postbridge rejects GIF. Link previews / OG cards stay static PNG (they never animate). For the future owned-blog hero, use a <video autoplay loop muted> (graphics recipe animated-hero). Per-surface specs: knowledge/sops/animated-media-for-posts-and-article-headers.md.

Filing

• Promo post → the bundle's linkedin.md.
• Email → email/outbox/<date>-<slug>-article-announce.md (status: draft).
• Distribution state + engagement baseline → the bundle's distribution.md.
• Recurring engagement monitoring → a cadence (Friday review) or a dedicated routines/ worker; the capability is the integrations/linkedin/_work/ pull scripts + recoup-internal-consulting-linkedin-audience.