Facebook Research

Use this skill when the user needs public Facebook evidence - page/profile posts, direct posts, public group posts, reels, comments, ad-library creative, events, marketplace listings, page profiles, or public search - for a growth, marketing, creator, community, competitor, or funnel decision.

Read only the one narrow reference matching the job.

Two Lanes

Facebook has URL-led routes for public page/profile/group/post content and specialized routes for reels, comments, ads, events, marketplace, pages, and search. Pick the route by user intent; PostPlus handles execution details.

Route

User intent	Read
Public page, profile, group, or post content pull	`references/public-content.md`
Page health, competitor page, group quality, public presence audit	`references/page-and-group-audit.md`
Organic hooks, formats, competitors, post examples, content patterns	`references/organic-benchmark.md`
Reels, short-form video, video hooks, media-led benchmark	`references/reels-and-video.md`
Comments, audience voice, objections, FAQ, group discussion	`references/community-voice.md`
Ad-library creative, paid offers, CTAs, funnel review	`references/ads-and-funnel.md`
Events, local activations, organizers, offline demand	`references/events-and-local.md`
Marketplace listings, local commerce, price bands	`references/shops-and-marketplace.md`
Partner/creator/organizer discovery, broad Facebook search, page verification	`references/partner-discovery.md`
Private profiles, hidden groups, member lists, Page Insights, ad account metrics, targeting, spend, ROAS	Stop and ask for a public source or export

First Question

Ask only when the answer changes the route, source, privacy boundary, sample size, or output shape.

Missing	Ask
Seed	`What Facebook source should anchor this: page, profile, group, post URL, keyword, or event?`
Decision	`What decision should this support: audit, benchmark, voice, ads, events, marketplace, or discovery?`
Private target	`Can you provide a public URL or exported dataset instead?`
Too broad	`Which 1-5 sources matter most for the first pass?`

Do not ask the user for internal route identifiers, schemas, implementation choices, retries, credentials, hidden filters, or internal routing.

Run Discipline

Pick one reference and one lane.
Run the smallest real collection that can answer the decision.
Parallelize independent sources when they do not depend on each other.
If execution succeeds but evidence is empty, sparse, noisy, or off-topic, apply the quality rules below before accepting or exhausting the evidence.
Produce JSON as the source of truth and a compact HTML evidence artifact when item-level evidence was collected.
Return a short chat answer: scope, counts, strongest finding, biggest gap, artifact path, and next action.

Use only the public filters shown by the selected route.

Public Command Boundary

Choose the smallest matching research route and run it directly.
Readiness diagnostics: postplus doctor --skill facebook-research.
Inspect one route with postplus research run <route> --help when its semantic flags are not already clear.
Run postplus research run <route> --<semantic flags> --wait --output <result.json>.
Pass only public URLs, search terms, locations, scope, and result limits.
Keep the first pass bounded; expand only after inspecting the first result. Stop on hard errors. Do not silently swap sources or invent missing data.
If the CLI returns a quote-confirmation challenge, obtain user approval for its scope and cost before running postplus quote confirm --json --challenge-file <challenge.json> and retry with the returned token.

Command Selection

Evidence need	Route	Semantic input	First pass
Public page/profile posts	`facebook-profile-posts`	`--url`, `--limit`	1-5 URLs, 20 posts
Direct post evidence	`facebook-post-by-url`	`--url`	1-10 URLs
Public group posts	`facebook-group-posts`	`--url`, `--limit`	1-3 groups, 20 posts
Ad-library creative	`facebook-ads-library`	`--query`, `--country`, `--status`, `--limit`	20 ads
Post/reel comments	`facebook-comments`	`--url`, `--limit`	1-5 URLs, 20 comments
Public group discussion	`facebook-groups`	`--url`, optional `--query`, `--limit`	20 posts
Events/local activity	`facebook-events`	`--query` or `--url`, `--limit`	10 events
Marketplace listings	`facebook-marketplace`	`--url`, `--limit`	10 listings
Page identity	`facebook-pages`	`--url`	1-5 pages
Rich page/profile posts	`facebook-posts`	`--url`, `--limit`	20 posts
Reels	`facebook-reels`	`--url`, `--limit`	20 reels
Broad public search	`facebook-search`	`--category`, `--location`, `--limit`	20 results

Only if platform scope or evidence interpretation remains unclear, consult platform contract; it is not a preflight.

Evidence Quality

Check that page/post/comment/ad records match the requested lane; public group posts are not automatically comment evidence.
Change the public source URL or a supported query when evidence misses; keep ad creative separate from organic posts.
Allow at most two changed follow-up passes after successful but insufficient results, within approved scope and budget; do not repeat an identical request or hide a failed/pending operation.
Stop when sufficient, at the bound, or when another pass would not help. Report useful evidence and uncertainty; preserve raw results and source links.

Ad-library visibility is not spend or ROAS; preserve the source URL and observed dates, and distinguish comments from post text. Full machine fields belong to postplus research schema --route <route> --json; consult it only when required for processing, not before every request.

postplus research run facebook-group-posts \
  --url "https://example.com/source" \
  --wait \
  --output ./result.json

postplus research run facebook-ads-library \
  --query "example topic" \
  --wait \
  --output ./result.json

Follow the CLI's structured result and reported next action; do not infer recovery from free-text messages. Wait for explicit user approval when requested; an action does not authorize spending, publishing, or overwriting. Resume the same operation through its returned checkpoint or action; never resubmit uncertain work, repeat exhausted recovery, or switch providers to bypass failure.

facebook-research