copywriting-skill
Catalogue stub — full skill: judicael-s/Copywriting-skill
Decision tree
-
Is the full skill already installed?
- Global:
grep -q "^das:" ~/.agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed" - Project:
grep -q "^das:" .agents/skills/copywriting-skill/SKILL.md 2>/dev/null && echo "pointer" || echo "installed" - No
das:block → full skill installed, invoke and proceed das:block present → go to step 2
- Global:
-
Detect scope, then install:
[ -e ~/.agents/skills/copywriting-skill ] && echo "global" || echo "project"Global:
npx skills add judicael-s/copywriting-skill --skill copywriting-skill -g -yProject:
npx skills add judicael-s/copywriting-skill --skill copywriting-skill -yClaude Code: send either command as a chat message starting with
!to run it without leaving the conversation.
Invoke after install
5 skills available:
| Skill | Triggers |
|---|---|
copywriting-skill | "copywriting", "landing page copy", "web copy", "headline copy" |
seo-copywriting | "SEO copy", "search-optimized content" |
social-copywriting | "LinkedIn post", "X post", "social copy" |
french-copywriting | "French copy", "French landing page" |
tone-of-voice | "tone of voice", "brand voice guide" |
What it does
Persuasion-driven copy toolkit grounded in proven frameworks (AIDA, PAS, FAB). Covers the full product marketing stack:
- Landing pages — hero copy, value prop, social proof, objection handling, CTA
- Feature pages — outcome-first framing, benefit vs. feature discipline
- Pricing pages — anchoring, tier naming, CTA per plan
- Email sequences — subject lines, preview text, body, single CTA
- Headlines — formula library (curiosity, specificity, transformation)
- Anti-AI layer — detects and removes AI writing tells before delivery
When NOT to use
- Short UI labels and error messages — use
ux-writing-skill - Conversion rate optimization of existing flows — use
coreyhaines-marketing - Auditing existing copy for AI patterns — use
humanize-text