Influencer Prospecting

Overview

Build practical creator prospect lists from public social data. The goal is to find accounts that fit the niche, have enough reach, and show evidence of relevant content or audience fit.

When to Use

Use this skill when the user asks to:

find influencers or creators in a niche
build a UGC, affiliate, sponsorship, or seeding list
find micro-influencers with strong engagement
identify creators who already talk about a product category
export prospects as CSV

Useful Sources

TikTok search users, popular creators, profile, profile videos, audience demographics
Instagram search profiles, profile, posts, reels
YouTube search and channel details
Link-in-bio services: Linktree, Komi, Pillar, Linkbio, Linkme
Amazon Shop and TikTok Shop showcase where relevant

Scoring Framework

Score each prospect 1-5 on:

Niche fit — content clearly matches the category
Audience fit — country/language/platform fit when public data supports it
Reach — followers/subscribers and recent views
Engagement quality — comments look real and relevant
Brand safety — obvious controversy or mismatch risk
Contactability — public links/email/contact path available

Output Format

# Influencer Prospect List: {niche}

| Creator | Platform | Followers | Recent views | Fit | Contact path | Notes |
|---|---|---:|---:|---:|---|---|

## Best Fits
1. ...

## Outreach Angles
- ...

## CSV
```csv
creator,platform,profile_url,followers,recent_views,fit_score,contact_path,notes


## Common Pitfalls

- Do not equate large follower count with good fit.
- Do not scrape or expose private contact data. Use public links only.
- Do not hide uncertainty when profiles have limited public data.

influencer-prospecting