Consulting LinkedIn Post Architect

Visual handoff

When this workflow creates or requests a rendered artifact, use recoup-internal-consulting-tasteful-design and the selected workspace DESIGN.md. House identity is Recoup Sky; explicit client/artist branding wins. Pass brand/version, expression, format, reference IDs and output folder to the media skill. Its bundled package supplies exact fonts/logos. Keep new derivatives in the current identity while preserving historical evidence. Save editable source and brand.lock.json with the deliverable. Ordinary text outputs stay text; a script is not a rendered video. Existing data dashboards retain their canonical Recoup CSS during data updates. Do not publish private client work to the public Brand Studio.

Workspace: use the selected project and its AGENTS.md; keep existing entity folders and Reality headings. Business paths below are relative to that project. Bundled resources are relative to this installed skill; sibling capabilities resolve by their installed names. Never search another private checkout for missing inputs. Use workspace identity, audience, pricing, and DESIGN.md fonts.

The structure layer for LinkedIn posts. The drafter gives you the idea; this gives the post its shape (hook → body → CTA → image); recoup-internal-consulting-copy-writer enforces voice; then recoup-internal-consulting-linkedin-publisher ships it. Patterns are reverse-engineered from a real top-performing operator — origin evidence: swipe/posts/magali-dereu/ANALYSIS.md (118 posts).

The one rule: steal structure, not persona

Use the shapes below (hook formulas, post structures, formatting). Do not import the source operator's persona (profanity, shock-taboo, "weaponize your weird"). Voice + topic come from recoup-internal-consulting-copy-writer and positioning/ — the owner's substance is AI/agents enablement for music & media. Map the shapes onto the owner's substance.

Workflow

1. Pick the archetype (what job this post does): personal-story · expertise/teaching · sales/offer · meme/commentary · manifesto/contrarian. Selection guidance + examples → references/post-patterns.md. Then pick the founder format that fills it (build log · documented failure · value post · receipt · contrast hook · milestone chapter) by entry price — what raw material is verifiably in hand — → references/founder-formats.md. If a proven format keeps flopping, diagnose empty inventory before blaming the format.
2. Write the hook (line 1 = the whole game). For the deep, data-backed hook engine — 8 patterns reverse-engineered from a fresh monthly top-performer scrape, plus generate/critique — use recoup-internal-consulting-linkedin-hooks (it supersedes the quick PLACE notes here). Quick version: the PLACE formula (Person · Location · Action · Cost · Era) + a meta-pattern (confession, contrarian, curiosity gap), in references/post-patterns.md.
3. Structure the body with STORM (Stuck → Thirst → Obstacle → Revelation → Mirror+proof) for story/expertise posts. Other archetypes have their own shapes in the reference.
4. Format for mobile: short lines, one idea per line, a bulleted "receipts" middle, ≤1 ALL-CAPS emphasis word, generous whitespace. Keep it tight — short posts perform as well as long.
5. Choose ONE in-post CTA: a reflective question (to drive comments) or a soft PS → funnel ("PS: … join the waitlist. Or don't."). Never both. The PS is how a post feeds the funnel (recoup-internal-consulting-linkedin-funnel-architect). The post must stand alone — never rely on "read the article" to carry it, and don't tack an outbound link onto every post; link out only when you're actually attaching a piece, as a bonus after a complete post.
6. Decide on an image. ~85% of top posts carry one. If it teaches a framework, pair a "save this" infographic → hand off to recoup-internal-consulting-graphics (template: framework-blocks). If it's commentary, a meme/screenshot may outperform. Otherwise a branded text-on-image card.
7. Run voice + ship. Pass the draft through recoup-internal-consulting-copy-writer (voice/anti-slop floor), then recoup-internal-consulting-linkedin-publisher. Never auto-send.

Detailed patterns

Read references/post-patterns.md (references/post-patterns.md) for the archetype specs, the full PLACE + STORM frameworks, the formatting fingerprint (with the data behind it), the CTA system, and the infographic-pairing spec. Read it whenever writing or critiquing a post. Read references/founder-formats.md (references/founder-formats.md) for the 6 founder formats (build log, documented failure, value post, receipt, contrast hook, milestone chapter), the entry-price selection table, and the raw-material inventory checklist (numbers · scars · build log).

Chains with

recoup-internal-consulting-content-idea-generator → recoup-internal-consulting-content-drafter → this (+ recoup-internal-consulting-linkedin-hooks for line 1) → recoup-internal-consulting-copy-writer → recoup-internal-consulting-graphics (if an image) → recoup-internal-consulting-linkedin-publisher. Cadence note: the source operator posts ~6×/week from one morning slot — volume + consistency is the multiplier.