Consulting LinkedIn Funnel Architect

Visual handoff

When this workflow creates or requests a rendered artifact, use recoup-internal-consulting-tasteful-design and the selected workspace DESIGN.md. House identity is Recoup Sky; explicit client/artist branding wins. Pass brand/version, expression, format, reference IDs and output folder to the media skill. Its bundled package supplies exact fonts/logos. Keep new derivatives in the current identity while preserving historical evidence. Save editable source and brand.lock.json with the deliverable. Ordinary text outputs stay text; a script is not a rendered video. Existing data dashboards retain their canonical Recoup CSS during data updates. Do not publish private client work to the public Brand Studio.

Workspace: use the selected project and its AGENTS.md; keep existing entity folders and Reality headings. Business paths below are relative to that project. Bundled resources are relative to this installed skill; sibling capabilities resolve by their installed names. Never search another private checkout for missing inputs. Use workspace identity, audience, pricing, and DESIGN.md fonts.

Treat the LinkedIn profile as a landing page, not a résumé. Every section routes a visitor toward one of two offers: a free top-of-funnel (newsletter / community waitlist) and a high-ticket bottom (qualifying application). Posts feed it via soft PS-CTAs. Origin evidence (a real operator's working funnel, screenshots + teardown): swipe/funnels/magali-dereu/README.md.

The one rule: steal structure, not persona

Adopt the funnel architecture; keep the owner's voice (recoup-internal-consulting-copy-writer) and substance (positioning/ — AI/agents enablement for music & media). Benchmark against the owner's own funnel docs: integrations/linkedin/linkedin-funnel-strategy.md and the selected workspace workflow specification (if available).

Two modes

• Audit — score the current profile/funnel against the checklist below; output a ranked gap list with concrete fixes. Start here for "audit my funnel".
• Build — produce the actual copy/assets for each missing piece. Use after an audit, or for "build my offer ladder / set up the application".

The profile-as-landing-page checklist

Score each as present / weak / missing, with the fix:

1. Banner = the positioning line + proof, not a stock graphic. One outcome sentence ("Turn X into Y"), a logo wall of recognizable names/clients, and a visual cue (arrow) pointing to Featured.
2. Headline = outcome + proof + next step, not a job title. Formula: [who I help] [achieve Y] | [proof/credential] | [→ destination URL].
3. Featured = the conversion hub. Two branded "ad" cards (look like creative, not links): one free (newsletter/community), one paid (work-with-me → application).
4. Services module (LinkedIn-native) = service tags + testimonials from recognizable names + star rating, with the "Request services" path enabled.
5. About = a hook-first story (open with failure, not credentials), then what you do + proof + CTA.
6. Activity = consistent posting visible (handled by the posting skills).

The offer ladder

• Free top (capture email): a newsletter opt-in and/or a community waitlist with availability stated truthfully (use a waitlist only when enrollment is actually closed). Low friction, name + email only.
• Paid bottom (qualify hard): a qualifying application (Google Form/Typeform), not a "book a call" link. Gate by fit + budget so only real prospects reach a call. Fields that work: role, revenue band, "done-for-me vs. learn-it", prior-partner experience, and an explicit "ready to invest a premium" yes/no. (Use this original field list as a starting schema; adapt it to the actual offer. No external form file is required.)
• Map it to the owner's offers in positioning/offers.md + library/productized-offers/ — don't invent offers; wire existing ones into the ladder.

Wire posts into the funnel

The bottom of every applicable post is a soft PS → a funnel entry (see recoup-internal-consulting-linkedin-post-architect CTA system). Free top-of-funnel for cold readers; the application only for warm/high-intent. Keep the ask casual and optional.

Output

• Audit: a short ranked gap report (present/weak/missing per checklist item + the fix), saved where the user wants it (e.g. alongside integrations/linkedin/linkedin-funnel-strategy.md).
• Build: the drafted banner line, headline, two Featured cards, About rewrite, and application form — each in the owner's voice, ready to paste. Run copy through recoup-internal-consulting-copy-writer first.

Guardrails

Confirm any client/proof claims before they go on the profile (evidence discipline — no invented logo walls or testimonials). Never publish profile changes automatically; produce the copy for the owner to apply.