Authority Ad

Purpose

Create or audit speech-led educational ads where authority comes from specific reasoning and visible proof. Treat presenter styling, credentials, studios, interviews, podcasts, and technical graphics as framing devices, not proof by themselves.

Choose The Mode

Create Mode

Use when the user supplies a product, service, software, community, offer, proof set, brand brief, or rough concept and wants an authority-led direction or shot script.

Produce an Authority Grammar Plan, shot script, authority and proof checks, one approval checkpoint, and direct production handoff after approval.

Review Mode

Use when the user supplies an existing ad and asks whether it fits this grammar or how it should improve.

Use $media-analysis first to obtain observable shot and audio evidence. Then return:

factual structure, speaker role, authority basis, and product timing
a timecoded Strong / Partial / Weak / Missing audit and proof map
claim risks, completion status, meaningful deviations, and precise amendments

Do not rewrite or enter production unless the user asks.

Create Workflow

1. Ground The Brief

Read the smallest useful source context first:

offer facts, audience, brand voice, approved claims, and available proof
provided speaker, persona, product, UI, audio, brand, or reference assets
prior ad analysis when explicitly relevant
duration, aspect ratio, model, resolution, and output preferences when supplied

Lock:

offer_type: physical_product | software | service | community | content
offer_capability
specific_pressure
audience
authority_basis
speaker_role
proof_available
claim_boundaries
desired_visible_state
authority_format
duration_and_format

Do not invent credentials, customer histories, testimonials, study results, mechanisms, medical or financial outcomes, comparisons, prices, guarantees, or product capabilities.

2. Design The Authority Grammar

Read references/authority-grammar.md and references/proof-and-claims.md.

Choose one primary authority basis and one delivery format. Produce an Authority Grammar Plan with exactly these fields:

core_human_state
specific_pressure
authority_basis
speaker_role
authority_format
opening_claim_or_question
pressure_carrier
causal_argument
proof_stack
camera_and_edit_grammar
product_entry
product_gesture
sound_world
text_behavior
continuity_locks
final_state_and_close

State Authority Integrity and Claim Boundaries immediately after the plan. Do not force a lab coat, credential, interview, podcast, direct-to-camera presenter, fixed shot order, product reveal time, or CTA formula.

3. Write The Shot Script

Read references/shot-script-rubric.md.

Return a shot table with exactly these columns:

After the table, provide:

Authority Basis
Proof Status
Claim Boundaries
Continuity Locks
Causal Closure Gate

Keep each shot concrete enough for still generation, video prompting, filming, or editing. Give each shot one dominant action and one argumentative job.

4. Ask For Approval

Ask one concise approval question in the user's language. English default:

Does this authority-ad direction feel right? If yes, I will hand it directly to production.

Stop before production until the user approves.

5. Handoff On Approval

Read references/workflow-handoff.md and immediately route the locked script.

Default to $image-batch-runner first when recurring speakers, customers, locations, products, props, UI plates, diagrams, or first-frame candidates need continuity assets. Feed approved still assets into $video-batch-runner.

Go directly to $video-batch-runner when identity, offer, scenes, UI, proof assets, audio, and continuity references are already stable and validated.

Do not output a separate production brief and do not ask a second generation confirmation.

Quality Bar

Open on specific pressure and let the spoken argument control claim-matched cuts.
Build authority through specificity, causal explanation, demonstration, or evidence.
Establish symptom -> mechanism -> evidence/use-state before offer interaction.
Return to a visible human state with one main claim and action per shot.
Add exact subtitles, UI, charts, legal, price, review, and package text in post.

Non-Imitation Boundary

Do not copy creator identity, voice, credentials, character design, exact set, exact dialogue, brand marks, proprietary UI, signature scenes, or recognizable story devices.
Do not prompt for a living creator's style or imply a real professional endorsement without approval.
Translate references into generic production attributes: speaker role, authority basis, framing, lighting, camera behavior, edit rhythm, evidence structure, sound intent, and proof logic.