keyword-research

v2026.09.25

Use when expanding seed topics into intent-based clusters and prioritizing opportunities.

GitHub
Install command
npx skhub add gtmagents/keyword-research
Markdown
SKILL.md

Keyword Research Systems Skill

When to Use

  • Kicking off a new product/vertical SEO plan.
  • Validating which clusters justify net-new content.
  • Refreshing legacy keyword maps with updated volumes/intent.

Framework

  1. Seed Intake – capture ICP, problems solved, solution terms.
  2. Expansion Sources – combine auto-suggest, People Also Ask, competitor URLs, forums.
  3. Classification – assign funnel stage + intent (informational, commercial, transactional, navigational).
  4. Scoring – evaluate search volume, keyword difficulty, SERP click potential, seasonality.
  5. Prioritization – stack rank via ICE/RICE or weighted scoring tied to business impact.

Templates

  • Cluster worksheet Topic → Intent → Page Type → Owner.
  • SERP teardown table (result type, schema, search feature presence).
  • Opportunity score calculator (volume * intent-fit / difficulty).

Tips

  • Map 1 pillar page for every 4-6 cluster articles to support internal linking.
  • Track query freshness to schedule refresh cadences.
  • Align with paid search data to spot immediate conversion opportunities.

Discovery
Tags

No tags published for this skill.

Version
Latest version metadata

Version

v2026.09.25

Published

Sep 25, 2026

Category

Uncategorized

License

Apache-2.0

Source path

plugins/seo/skills/keyword-research

Default branch

main

Latest commit

78e0419

Tree SHA

9016d99