Event Prospecting Pipeline
End-to-end workflow: find event attendees → research → qualify against ICP → deduplicate → outreach.
When to Use
- "Find leads from [event name/URL]"
- "Who's speaking at [conference]? Get me their contact info"
- "Find AI events in SF and get me decision-maker contacts"
- "Find leads from upcoming conferences and launch outreach"
For Luma-only qualified lead gen with built-in Google Sheets + Slack alerting, use [[skills/composites/get-qualified-leads-from-luma/SKILL.md]] instead. This playbook is the full pipeline including outreach.
Steps
1. Find Attendees / Speakers
Skills: luma-event-attendees OR conference-speaker-scraper
- If user provides a Luma event URL or topic → use
luma-event-attendees - If user provides a conference website → use
conference-speaker-scraper - If user provides a topic/location → use
luma-event-attendeesApify search mode to find events first
Output: Person list with names, bios, LinkedIn/Twitter URLs, companies.
2. Research & Enrich
Capability: Web search
For each person/company:
- Company funding stage, size, product
- Person's current role and seniority
- Recent news or activity
Skip if user just wants a raw attendee list.
3. Qualify Against ICP
Skill: lead-qualification
Filter the enriched list against the client's ICP criteria. Score each lead.
4. Find Decision-Maker Contacts
Skill: company-contact-finder
For qualified companies, find the specific decision-makers with email addresses.
5. Deduplicate
Skill: contact-cache
Check all leads against the contact cache to prevent duplicate outreach across strategies.
6. Output Results
Capability: Google Sheets or CSV export
Export qualified, deduplicated leads with columns: Name, Title, Company, LinkedIn URL, Email, Signal, Score.
7. Launch Outreach (optional)
Skill: cold-email-outreach
If approved, set up personalized outreach via your chosen outreach tool or direct email via AgentMail API (agentmail.dev).
Human Checkpoints
- After Step 3: Review qualified lead list before finding contacts
- After Step 6: Review final list and email copy before launching outreach