skills

Claude Code skills for copywriting, SEO, design, and more

700
Install command
npx skhub add --skillset @boraoztunc/skills

Included Skills

Use when building App Store screenshot pages, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators with Next.js. Triggers on app store, screenshots, marketing assets, html-to-image, phone mockup.
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Apple's approach to interface design and fluid, physical motion, translated for the web. Use when building or reviewing gesture-driven UI, spring animations, drag/swipe/sheet interactions, momentum and interruptible transitions, translucent materials and depth, typography (optical sizing, tracking, leading), reduced-motion, or the design foundations (feedback, spatial consistency, restraint) behind Apple-style interfaces.
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Create React loading, processing, selected, current, focus, and pressed states with the border-beam package's animated edge glow. Use when a card, button, input, tab, option, task panel, or agent surface needs a restrained traveling or breathing beam; includes installation, imports, prop selection, state wiring, reduced motion, accessibility, and performance and layout guardrails.
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Apply exact Tailwind arbitrary shadow utilities for polished, layered neutral elevation. Use when compact cards, controls, panels, popovers, hero media, feature callouts, or modal-like containers need refined shadows without default Tailwind shadow scales or colored tinting.
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Accessibility engineering for product interfaces, from focus states and keyboard support to ARIA, forms, and screen readers. Use when building or reviewing UI components, modals, menus, forms, custom widgets, or when the user says "make this accessible" or reports keyboard or screen-reader issues. Triggers on accessibility, a11y, WCAG, aria, focus ring, focus-visible, focus trap, keyboard navigation, tab order, tabindex, screen reader, sr-only, aria-live, alt text, hit area, touch target, pointer-events, hover on touch, prefers-reduced-motion, autoplay, toast duration, skip link, semantic HTML, aria-label, form errors, disabled buttons, "not keyboard accessible".
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When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
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When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
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Apply diagonal-cut corners and chamfered edges to buttons, cards, panels, and container shells. Use when a design needs precise geometric framing, sci-fi UI surfaces, clipped-corner controls, or engineered sharp containers instead of rounded pills or plain rectangles.
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CSS animation adapter patterns for HyperFrames. Use when authoring CSS keyframes, animation-delay based timing, animation-fill-mode, animation-play-state, or CSS-only motion that HyperFrames must seek deterministically during preview and rendering.
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Apply subtle gradient-border treatments for premium web surfaces. Use when cards, pricing panels, nav bars, modals, buttons, or hero surfaces need a refined edge highlight without a loud glow.
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Create or redesign creative agency, production studio, architecture, culture, and portfolio websites with billboard typography, hard black-and-white chapters, exposed grids, documentary imagery, irregular collages, restrained parallax, brutalist navigation, and accessible FAQ controls.
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Adversarially review a code change — assume it's broken, try to break it, and only report findings that survive an independent refutation pass. Use when the user wants a deep, skeptical review of a diff, PR, or branch ("adversarial review", "try to break this", "find what's wrong before I ship", "review this like a skeptic", "what will break in production"). Scales from a single inline pass to a multi-agent fan-out (one skeptic per domain → adversarial verify → synthesis). Distinct from a normal code review: it leads with concrete failure scenarios over style, distrusts the tests, and is honest about what it could not verify.
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When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
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Anime.js adapter patterns for HyperFrames. Use when writing Anime.js animations or timelines inside HyperFrames compositions, registering animations on window.__hfAnime, making Anime.js seek-driven and deterministic, or translating Anime.js examples into render-safe HyperFrames HTML.
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Color systems for digital products, from building and naming a palette to applying it with meaning and verifying contrast. Use when creating or extending a color palette, naming color tokens, theming light and dark appearances, auditing the colors in a codebase, or reviewing frontend code for color. Triggers on color palette, palette generation, color scale, color ramp, brand color, accent color, neutral palette, gray palette, status colors, design tokens, semantic color tokens, token naming, theming, dark mode colors, contrast ratio, APCA, gamut, display p3, oklch, color conversion, gradients, color meaning, increased contrast.
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Cross-discipline interface review: routes a screen, flow, feature, or product interface to every `better-*` domain skill and consolidates one ranked verdict. Use when asked for a holistic review rather than a single domain, and when `interface-review` hands up a change to route. Triggers on better-interface, holistic interface review, review the whole screen.
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Layout structure for web interfaces, from grouping and alignment to reading order, progressive disclosure, and adaptive breakpoints. Use when structuring a page or component, spacing or aligning controls, deciding what collapses at small sizes, handling RTL layout direction, or reviewing frontend code for layout. Triggers on layout, spacing, alignment, grouping, negative space, whitespace, visual hierarchy, reading order, progressive disclosure, breakpoints, responsive layout, container queries, safe area, full-bleed, edge-to-edge, layout margins, RTL layout, logical properties.
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Web typography from choosing fonts to spacing, wrapping and accessibility. Use when picking or pairing typefaces, configuring variable fonts or OpenType features, setting up a type scale, checking heading hierarchy, styling text in components, truncating text, styling underlines, selection, placeholders or carets, or reviewing frontend code for typography. Triggers on typography, fonts, font formats, woff2, variable fonts, font-weight, opentype, font-feature-settings, letter-spacing, line-height, type scale, heading hierarchy, heading levels, tabular numbers, text-wrap, truncation, line clamp, underlines, text-decoration, text selection, iOS input zoom, scaled input text, font smoothing, text contrast, measure, line length, text-box, smart punctuation, drop cap.
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Design engineering principles for making interfaces feel polished. Use when building UI components, reviewing frontend code, implementing animations, hover states, shadows, borders, micro-interactions, enter/exit animations, choosing or reviewing icons, or any visual detail work. Triggers on UI polish, design details, "make it feel better", "feels off", stagger animations, theme switch transitions, border radius, optical alignment, image outlines, box shadows, icons, icon stroke weight, icon states, motion restraint.
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Create or redesign creative-studio, agency, photographer, artist, and portfolio websites where project work leads the story. Use for dark editorial shells, full-bleed campaign media, color-coded case-study chapters, oversized service typography, restrained project reveals, and a decisive contact finale.
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This skill encodes Emil Kowalski's philosophy on UI polish, component design, animation decisions, and the invisible details that make software feel great.
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Create minimal framed grid layouts with thin visible boundary lines, L-shaped corner brackets, subtle diagonal line texture, and strict section alignment. Use when asked for clean, neutral, precise, structured, editorial, technical, or guide-border web layouts.
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Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics.
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Build dark-mode glassmorphism interfaces with readable contrast, frosted surfaces, and gradient borders using a pseudo-element mask. Use when asked for glass cards, frosted dark hero sections, blur panels, or dark UI systems with gradient/glow borders.
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GSAP animation reference for HyperFrames. Covers gsap.to(), from(), fromTo(), easing, stagger, defaults, timelines (gsap.timeline(), position parameter, labels, nesting, playback), and performance (transforms, will-change, quickTo). Use when writing GSAP animations in HyperFrames compositions.
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UX writing and interface copy, from voice and button labels to error messages and empty states. Use when writing or reviewing any user-facing text: button and link labels, form errors, placeholders, settings labels, onboarding flows, notifications, or empty states. Triggers on UX writing, microcopy, interface copy, product copy, copywriting, button labels, link text, error messages, empty states, placeholder text, settings labels, capitalization, title case, sentence case, voice and tone.
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When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
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Use when building or optimizing a local-first desktop app with React, dealing with excessive re-renders during navigation, slow chat/list UIs with streaming content, or profiling a Tauri app without native Chrome DevTools access.
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Add vertical container-size guide lines with mini corner squares for precise, structured web layouts. Use when asked for container lines, measured layout guides, vertical boundary lines, editorial grid markers, or small corner-square frame details.
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When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
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Author a new HyperFrames registry block (caption style, VFX block, transition, lower third) or component (text effect, overlay, snippet) and ship it as an upstream PR to the hyperframes repo. Use ONLY when the user wants to CONTRIBUTE to the public catalog — for in-project caption/transition authoring use the `hyperframes` skill, for installing existing registry items use the `hyperframes-registry` skill.
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Create video compositions, animations, title cards, overlays, captions, voiceovers, audio-reactive visuals, and scene transitions in HyperFrames HTML. Use when asked to build any HTML-based video content, add captions or subtitles synced to audio, generate text-to-speech narration, create audio-reactive animation (beat sync, glow, pulse driven by music), add animated text highlighting (marker sweeps, hand-drawn circles, burst lines, scribble, sketchout), or add transitions between scenes (crossfades, wipes, reveals, shader transitions). Covers composition authoring, timing, media, and the full video production workflow. For dev-loop CLI commands (init, lint, inspect, preview, render) see the hyperframes-cli skill; for asset preprocessing commands (tts, transcribe, remove-background) see the hyperframes-media skill.
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HyperFrames CLI dev loop — `npx hyperframes` for scaffolding (init), validation (lint, inspect), preview, render, and environment troubleshooting (doctor, browser, info, upgrade). Use when running any of these commands or troubleshooting the HyperFrames build/render environment. For asset preprocessing commands (`tts`, `transcribe`, `remove-background`), invoke the `hyperframes-media` skill instead.
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Asset preprocessing for HyperFrames compositions — text-to-speech narration (Kokoro), audio/video transcription (Whisper), and background removal for transparent overlays (u2net). Use when generating voiceover from text, transcribing speech for captions, removing the background from a video or image to use as a transparent overlay, choosing a TTS voice or whisper model, or chaining these (TTS → transcribe → captions). Each command downloads its own model on first run.
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Install and wire registry blocks and components into HyperFrames compositions. Use when running hyperframes add, installing a block or component, wiring an installed item into index.html, or working with hyperframes.json. Covers the add command, install locations, block sub-composition wiring, component snippet merging, and registry discovery.
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Use when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a frontend interface. Covers websites, landing pages, dashboards, product UI, app shells, components, forms, settings, onboarding, and empty states. Handles UX review, visual hierarchy, information architecture, cognitive load, accessibility, performance, responsive behavior, theming, anti-patterns, typography, fonts, spacing, layout, alignment, color, motion, micro-interactions, UX copy, error states, edge cases, i18n, and reusable design systems or tokens. Also use for bland designs that need to become bolder or more delightful, loud designs that should become quieter, live browser iteration on UI elements, or ambitious visual effects that should feel technically extraordinary. Not for backend-only or non-UI tasks.
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Interface review of a change rather than a screen: uncommitted work, the current branch, or a pull request. Covers interface quality, not correctness, tests, or security.
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Use when designing or rewriting a high-converting landing page (single-offer page) for SaaS/apps/services. Covers structure, layout patterns, conversion strategies, copywriting, SEO/AEO, and common pitfalls.
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Use when building a web app that must feel instant, when users complain about spinners or perceived slowness despite acceptable latency, or when designing a local-first sync architecture with optimistic updates.
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Add and tune animated liquid-metal WebGL borders with the React `metal-fx` package. Use when buttons, icon controls, chips, tabs, cards, or selected surfaces need a metallic active, selected, hover, focus, or premium border; when implementing the MetalFx component from metal.jakubantalik.com; or when troubleshooting its presets, themes, strength, glow, reflections, sizing, radius, animation, accessibility, SSR, or performance.
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Lottie and dotLottie adapter patterns for HyperFrames. Use when embedding lottie-web JSON animations, .lottie files, @lottiefiles/dotlottie-web players, registering instances on window.__hfLottie, or making After Effects exports deterministic in HyperFrames.
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Create a futuristic, premium, clean dark-blue mesh-gradient design system across background rendering, hero shell, navigation, floating nodes, framed sections, CTAs, and motion. Use when the interface needs a near-black navy foundation, procedural blue mesh atmosphere, disciplined minimal structure, and infrastructural or planetary depth.
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Compile a theme, sentence, object, mood, article idea, or photo into a quiet Japanese/Korean zine-style editorial poster — tall aged paper, large negative space, one small image anchor, experimental typography, one high-chroma accent, print/scan defects — then generate the image. Use when asked for a zine poster, a minimal editorial poster, a paper-texture poster, a riso/xerox/letterpress poster, cover art for an essay or newsletter, or a poster "in that quiet Japanese zine style."
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Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.
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Create or redesign enterprise AI, automation, security, and operations product pages that explain system boundaries, approvals, auditability, exceptions, and rollback. Use for dark cinematic heroes, hairline grids, metric pauses, expandable solution rows, case-study evidence, security proof, and qualified demo or waitlist handoffs.
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When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
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Use when designing or rewriting a high-converting SaaS pricing page (structure, plan design, copywriting, SEO/AEO, FAQs, layout patterns, experiments). Includes checklists, templates, and common pitfalls.
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Create or redesign SaaS and AI product landing pages where a real workflow, interface, or deterministic demo is the central proof. Use for pale atmospheric shells, product UI in the hero, prompt-to-output stories, audience tabs, compact feature modules, honest pricing comparisons, and FAQ handoffs.
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When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
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Create a layered CSS progressive blur (top or bottom) using multiple backdrop-filter masks for depth and softness. Use when asked for “progressive blur”, “gradient blur overlay”, or stepped blur masks that fade from an edge of the viewport.
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Add accessible animated AI loading and agent-status indicators with the React thinking-orbs library. Use when a chat, copilot, voice, search, generation, or tool-running interface needs a semantic working, searching, solving, listening, composing, or shaping state; when replacing a generic spinner with an AI activity orb; or when implementing the library's size, theme, speed, pause, reduced-motion, and canvas behavior.
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Three.js and WebGL adapter patterns for HyperFrames. Use when creating deterministic Three.js scenes, WebGL canvas layers, AnimationMixer timelines, camera motion, shader-driven visuals, or canvas renders that respond to HyperFrames hf-seek events.
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Translate an existing Remotion (React-based) video composition into a HyperFrames HTML composition. Use ONLY when the user explicitly asks to port, convert, migrate, translate, or rewrite a Remotion composition as HyperFrames (e.g. "port my Remotion project to HyperFrames"). Do NOT use when (a) authoring a NEW HyperFrames composition (even if A/B-testing a Remotion video); (b) Remotion is mentioned in passing; (c) Remotion code is shared as reference, not for translation; (d) the user wants "the same video as my Remotion one" without explicitly asking to migrate the source — treat as a fresh HyperFrames build. When in doubt, default to the `hyperframes` skill. Detects unsupported patterns (useState, useEffect side effects, async calculateMetadata, third-party React component libraries, `@remotion/lambda`) and recommends the runtime interop escape hatch instead of a lossy translation.
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Build cursor-following spotlight reveals that expose a second aligned image through a soft radial mask. Use for hover-to-color, before-and-after, x-ray, material, texture, product-detail, and illustrated hero effects where a desaturated or embossed base image should remain visible while another treatment follows an eased pointer.
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When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
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When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
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Create or redesign appointment-based service websites for salons, barbers, spas, wellness studios, clinics, and hospitality brands. Use for warm editorial layouts, serif-led identity, documentary portrait crops, calm treatment selectors, location-aware booking, and operational states that remain elegant and trustworthy.
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Add cursor-following fluid WebGPU distortion over an existing image with the Shaders library's ImageTexture and CursorRipples components. Use when a hero, gallery, or media panel needs a water-ripple mouse effect; when replacing a drifting CSS spotlight or flashlight reveal; or when a prompt says to borrow only the shader interaction from a Shaders.com reference while preserving the current brand, image, copy, and layout.
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Create skeuomorphic web UI surfaces with layered gradients, stacked inner and outer shadows, reflective gradient borders, micro texture, and embossed text or icon details. Use when asked for pressed, carved, tactile, realistic, soft-plastic, soft-metal, or premium physical interface styling.
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Create subtle editorial word-by-word text reveal animations where each word fades and rises into place once it enters the viewport. Use for premium portfolio headlines, hero copy, section intros, and short marketing text that needs a cinematic staggered reveal with IntersectionObserver or in-view detection.
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Remove AI writing patterns from prose. Use when drafting, editing, or reviewing text to eliminate predictable AI tells and produce more human-like writing.
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Tailwind CSS v4.2 browser-runtime patterns for HyperFrames compositions. Use when scaffolding or editing projects created with `hyperframes init --tailwind`, writing Tailwind utility classes in composition HTML, adding CSS-first Tailwind v4 theme tokens, debugging v3 vs v4 syntax, or deciding when to compile Tailwind to CSS instead of using the browser runtime.
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Tailwind CSS v4 conventions for real projects — CSS-first configuration with @theme, automatic content detection, the v3-to-v4 migration diffs, and dynamic class-name safety. Use when writing Tailwind utilities, setting up or upgrading Tailwind, defining design tokens as Tailwind theme values, debugging classes that do not generate, or when unsure whether a project is on v3 or v4.
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TypeGPU and raw WebGPU adapter patterns for HyperFrames. Use when creating GPU-rendered compositions with TypeGPU, raw WebGPU, WGSL fragment shaders, compute pipelines, liquid glass effects, particle systems, or any canvas layer driven by navigator.gpu that responds to HyperFrames hf-seek events.
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React and Next.js performance optimization guidelines from Vercel Engineering. This skill should be used when writing, reviewing, or refactoring React/Next.js code to ensure optimal performance patterns. Triggers on tasks involving React components, Next.js pages, data fetching, bundle optimization, or performance improvements.
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Pick and apply a complete visual style direction — surface ladder, type scale, accent discipline, and one signature structural motif — for a website, landing page, dashboard, or app shell. Use when asked for a specific look such as dark glass, dark technical, frosted workspace, warm paper, beige minimal, editorial grid, archival book, wireframe diagnostic, cobalt contrast, or "make it feel premium/expensive/engineered", or when a design needs a coherent direction rather than ad-hoc styling.
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Web Animations API adapter patterns for HyperFrames. Use when authoring element.animate() motion, Animation currentTime seeking, document.getAnimations(), KeyframeEffect timing, fill modes, or native browser animations that must render deterministically in HyperFrames.
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Review UI code for Web Interface Guidelines compliance. Use when asked to "review my UI", "check accessibility", "audit design", "review UX", or "check my site against best practices".
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Create a fixed full-screen WebGL laser background effect with a thin white-hot vertical core, restrained brand-colored halo, and soft smoky fog around the beam. Use only for laser background effects, not full page layout, copy, generic hero scenes, particles, or unrelated motion systems.
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Capture a website and create a HyperFrames video from it. Use when: (1) a user provides a URL and wants a video, (2) someone says "capture this site", "turn this into a video", "make a promo from my site", (3) the user wants a social ad, product tour, or any video based on an existing website, (4) the user shares a link and asks for any kind of video content. Even if the user just pastes a URL — this is the skill to use.
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